Amazon, NBC Universal Sign Streaming Agreement28 Jul, 2011 By: Erik Gruenwedel
Movie deal ups Amazon Prime streaming service to more than 9,000 titles
Amazon July 28 said it inked a license agreement with NBC Universal Domestic TV Distribution that allows its Prime loyalty members free streaming access to select Universal movies.
Titles include Oscar winners Eternal Sunshine of the Spotless Mind, Elizabeth and Gosford Park. For children, there’s Babe, Flipper and Jetsons: The Movie. Other movies include Fear and Loathing in Las Vegas, Notting Hill, Being John Malkovich, Fletch and Billy Elliott.
Seattle-based Amazon launched Prime Video streaming earlier this year with 5,000 catalog movies and TV programs as a free add-on to its $79 annual loyalty membership program that includes free two-day shipping on most purchases and one-day delivery on small-ticket items.
To date, Amazon Prime represents the single-biggest direct threat to Netflix’s market-leading subscription-based video-on-demand, or SVOD, streaming service.
Amazon July 20 signed a similar agreement with CBS for access to more than 2,000 TV shows.
“Our customers love movies, and now we offer them more than 2,000 movies to choose from with Prime Instant Video,” said Cameron Janes, director of Amazon Instant Video.
Amazon Instant Video is the online retail behemoth’s transactional video-on-demand service, featuring more than 90,000 movies and TV shows. It oversees the Amazon Prime streaming platform.
Separately, the Sundance Film Festival is making available its catalog of more than 10,000 movies, documentaries and shorts to Apple iTunes, Netflix streaming, YouTube, Rainbow Media's Sundance Now and Amazon Instant Video.