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Amazon Launches Branded Consumer Electronics Line

21 Sep, 2009 By: Chris Tribbey

Amazon.com has started a new consumer electronics line, Amazon Basics, including HDMI and other cables and blank CDs and DVDs. There are plans to include more products in the coming months, the company said.

“We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value,” said Paul Ryder, VP of consumer electronics for Amazon.com. “We will continue to gather input from customers and evaluate opportunities for new products under the Amazon Basics brand.”

HDMI cables are priced from $8.35 to $34.98, with 100 4.7 GB DVD+R discs going for $19.66.

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