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Amazon Instant Video Now on Xbox 360

29 May, 2012 By: Chris Tribbey, Erik Gruenwedel

New app also enables users to access Amazon Prime streaming

Amazon May 29 said it is making available a new app for Amazon Instant Video that allows Xbox Live Gold subscribers access to movies, TV shows for transactional video-on-demand and streaming through the Xbox 360 console.

The app also offers access to Prime Instant Video, including more than 17,000 movies and TV episodes available to stream on myriad consumer electronics devices at no additional cost to Prime members. Prime is a $79 annual membership program that affords users free and second-day shipping on most ecommerce purchases.

The new Amazon Instant Video app allows users to browse and play videos with the Xbox 360 remote control or Kinect voice and gesture commands. New feature Whispersync lets customers switch from one device to another. Customers can start streaming a movie on Kindle Fire, then pick up right where they left off on their Xbox 360 console and avoid the frustration of having to find their spot.

“Amazon Instant Video on the Xbox 360 console is among one of the most requested video features from our customers,” Anthony Bay, VP for video, said in a statement. “Our integration with Kinect for Xbox 360 lets customers play and search for videos with the wave of a hand or the sound of their voice, and our Whispersync technology allows customers to switch between watching on their Kindle Fire and their Xbox 360 console, without losing their place.”

Finally, Amazon created a “Watchlist” feature that lets users keep a running queue of videos they want to see in the future.

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