Amazon Gets SVOD Access to CBS TV Series ‘Under the Dome’11 Feb, 2013 By: Erik Gruenwedel
Prime Instant Video will have streaming access to episodes four days after their initial primetime broadcast
Amazon Feb. 11 said it signed a subscription video-on-demand license deal with CBS Corp. for the new television series “Under the Dome” for its Prime Instant Video service.
Amazon Prime Instant Video subscribers will have access to “Dome” episodes four days after their initial broadcast.
The drama, which is based on Stephen King’s eponymous novel and premieres on CBS June 24, represents an ongoing shift in policy for the TV network. CBS CEO Les Moonves, who regularly touts the network’s SVOD deals as a badge of honor, has been adamant that streaming agreements apply only to programming no longer airing in primetime. That stance seems to be shifting with SVOD services’ willingness to pay a premium for exclusive content.
Prime Instant Video, which is a free supplement to the Prime membership shipping program, now features more than 36,000 movies and TV episodes, including “Fringe” and “The West Wing,” and movies such as Mission: Impossible — Ghost Protocol, Rango and Transformers: Dark of the Moon, members can stream on Kindle Fire HD, iPad, iPhone, iPod Touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other devices.
“Adding a current season major network TV series like ‘Under the Dome’ to the Prime Instant Video library so shortly after its live airing enables us to increase our exclusive selection of great TV shows and give customers access how, when and where they want to watch,” Brad Beale, director of digital with Amazon, said in a statement. “We think our customers will love this new show and we’re excited to be able to offer this highly-anticipated series at no additional cost to Prime members.”
Indeed, last week Amazon announced Prime Instant Video would become the exclusive online subscription home for PBS hit “Downton Abbey” later this year.