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Amazon CEO: ‘We Signed Up Millions of New Prime Members’

24 Oct, 2013 By: Erik Gruenwedel

In a departure, ecommerce behemoth cites time frame surrounding Prime membership growth, while remaining mum on total subscriber numbers

 Traditionally secretive about numbers, Amazon CEO Jeff Bezos Oct. 24 said the company’s Prime membership program had added millions of subscribers during the previous 90 days. Amazon executives do not usually address developments in the company’s Prime membership loyalty program, including numbers of subscribers and attach rates to Prime Instant Video, the principal domestic subscription video-on-demand competitor to Netflix.

“We signed up millions of new Prime members,” Bezos said in the ecommerce behemoth’s third-quarter financial release without elaborating.

When asked about the significance of Bezos’ disclosure considering Amazon has never revealed the number of Prime members or Prime Instant viewing data, CFO Tom Szkutak acknowledged Amazon had never previously divulged a time frame regarding subscriber growth. Szkutak wouldn’t elaborate further on the growth or total Prime membership sub numbers or Prime Instant user penetration.

“Prime is growing very fast, so it’s very exciting,” he said, adding that the Kindle HD and third-party connected devices are helping drive Prime growth. “It’s certainly helping the Prime numbers that you see.”

Meanwhile, Amazon narrowed its third-quarter loss year-over-year 85% to $41 million, while upping global revenue 24% to $17 billion. North American media revenue, which includes movie discs, electronic sellthrough, music, video games, and books, increased 18% to $2.6 billion.


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