Welcome to the 'Jungle'11 Feb, 2014 By: John Latchem
Retailers trotted out the goodies to encourage shoppers to come to their stores to pick up the new “Diamond Edition” of Disney’s The Jungle Book.
Best Buy offered a free Jungle Book twist-drum toy, valued at $5, with purchase of the film. Walmart offered the Blu-ray combo pack of The Jungle Book with a lunch bag. And Target offered the Blu-ray of the Disney classic packed with a storybook and CD.
Target also had an endcap display of Lionsgate DVDs such as The Hunger Games and the “Twilight” movies with $8 Fandango coupons for a theatrical ticket to Divergent.
In Walmart’s new-release section, one slot was devoted to cards for a Vudu purchase of Thor: The Dark World, touting immediate digital availability of the film (as opposed to the Feb. 25 Blu-ray and DVD release). Walmart also had the Beware the Batman Vol. 1 DVD a week early.
Best Buy offered a collectible Blu-ray steelbook case and a free LED keychain with preorders of The Hunger Games: Catching Fire, due March 7.