Walmart Focuses on Fluffy11 Apr, 2013 By: John Latchem
With the second quarter off to a slow start in terms of new releases, Walmart applied a few special promotions to some of the lower-profile titles for the April 9 titles.
For Comedy Central’s Gabriel Iglesias: Aloha Fluffy, Walmart paired the DVD with a previous Iglesias DVD, I’m Not Fat … I’m Fluffy, for $14.96. The standalone DVD was $12.96. The DVD also came with a Vudu digital copy.
Walmart also offered a Vudu copy with Magnolia’s The Sorcerer and the White Snake DVD and Blu-ray.
For Arc Entertainment’s Ring the Bell, Walmart tossed in a bonus CD of Christian songs, all for $9.96.
Target had exclusive availability of two Universal TV DVDs: Necessary Roughness: Season Two and Fairly Legal: Season Two, at $19.99 each, with a $5 savings if both were purchased at the same time.