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Walmart All In on 'Pure Country'

1 Aug, 2017 By: John Latchem


Walmart devoted significant shelf space to its exclusive Blu-ray and DVD of Warner's Pure Country: Pure Heart, with the title taking up a whole row of the new-release section.

The movie is the third under the "Pure Country" banner, following a 1992 theatrical film starring George Strait and the 2010 direct-to-video "sequel" Pure Country: The Gift, which had little to do with the original other than a similar story of a country singer trying to make it big. The new film follows a similar tact and features Willie Nelson as himself.

In addition to the DVD ($12.96) and Blu-ray ($19.96) versions, Walmart offered a $14.96 DVD double feature of the new film with the original.

Best Buy also had an exclusive DVD two-pack of Universal's new direct-to-video Cop-and-a-Half: New Recruit that paired it with the original 1993 Cop-and-a-Half starring Burt Reynolds. The new one features Lou Diamond Phillips and Lulu Wilson.

Best Buy promoted preorders for Steelbook editions of Disney movies Guardians of the Galaxy Vol. 2 and The Lion King: Signature Collection.

Best Buy also had sales of 4K Ultra HD Blu-rays at $14.99, and superhero movie Blu-rays starting at $5.99.



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