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'Walking' for Exclusives

26 Aug, 2014 By: John Latchem

Walmart's 'Walking Dead: Season Four' with prison key

Anchor Bay’s Aug. 26 disc release of The Walking Dead: The Complete Fourth Season unsurprisingly received the significant amount of retail attention a monster-hit show of its stature deserves.

Walmart had the biggest exclusives, offering at least four different versions of the title on shelves. All of them came with a bonus Songs of Survival Vol. 2 CD.

In addition to standard DVD and Blu-ray editions, Walmart offered special DVD and Blu-ray boxed sets of the show containing a collectible prison key. This is a variation of the exclusive that was sold as a preorder from the Anchor Bay booth at this year's San Diego Comic-Con International.

Target offered the Blu-ray with steelbook packaging, while Best Buy offered it with lenticular cover art.

For Fox’s Sons of Anarchy: Season Six, Walmart offered the DVD and Blu-ray sets with a pack-in knit cap, while Best Buy offered access to six issues of a digital comic book based on the series.

Walmart also had exclusive availability of an animated film called The Jungle Bunch 2: The Great Treasure Quest, from Universal, offered at $9.96.

For the second week of The Amazing Spider-Man 2 Blu-ray ($24.99), Target offered an instant $10 savings when the title was purchased at the same time as a triple attack electronic Spidey action figure, priced at $15.

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