A 'Vow' For Retail Savings8 May, 2012 By: John Latchem
Movies based on books make for easy retail promotions, since the home video can be paired with the original source material for a nice gift set. For example, May 8 Target offered a $5 savings with the joint purchase of Sony Pictures’ The Vow on disc and the book upon which it’s based, which was priced at $11.99.
Otherwise, Target’s attentions were turned toward clearing inventory as part of a “Mother’s Day Gifts for All Budgets” promotion, touting DVDs at $5, $10, $15 and $25 price points.
In addition, Target is taking advantage of the buzz around The Avengers with a sale of several Avengers tie-in products, such as $12.99 DVDs of earlier films in the series, as well as action figures, T-shirts, branded soda and snacks and more.
Best Buy continued to push its Upgrade & Save program, which lets customers exchange a used DVD for a $5 coupon that can be used on any Blu-ray priced at $9.99 and above. The chain devoted a page of its weekly ad circular promoting catalog titles that, with the coupon, could be had for as low as $4.99, such as Apollo 13 and Casino.
Best Buy also highlighted some TV DVD titles with a section labeled as “Season Finales Are Coming,” encouraging shoppers to check out previous seasons of their favorite shows.