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Unwrapping Exclusives for 'The Mummy'

12 Sep, 2017 By: John Latchem


(L-R): Target and Walmart exclusive 'Mummy' box art

Universal's The Mummy arrived on disc Sept. 12 with exclusive offers from each of the big three major retailers.

Target offered the horror reboot in exclusive Blu-ray Steelbook packaging. Best Buy offered the Blu-ray as a collector's set with digibook packaging containing a prequel comic book.

Walmart offered a couple of exclusive editions of The Mummy. For the Blu-ray, Walmart had exclusive box art and 30 minutes of exclusive digital bonus content. For the 4K Ultra HD Blu-ray, Walmart offered a virtual reality viewer and the exclusive bonus content.

Target also offered a Steelbook Blu-ray for another Universal title, the 35th anniversary re-release of E.T. — The Extra-Terrestrial.

Best Buy offered Steelbook packaging for several classic horror films on Blu-ray, including Creature From the Black Lagoon, The Wolf Man, Dracula, Frankenstein, The Bride of Frankenstein, The Invisible Man and the original The Mummy.



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