'Twilight's' Last Gleaming26 Feb, 2013 By: John Latchem
The fifth and final “Twilight” film is giving retailers plenty of reasons to help the franchise go out with a bang. As it is, the Saturday, March 2, release of The Twilight Saga: Breaking Dawn — Part 2 easily overshadows all the other new releases for the week.
At Best Buy, fans can get a copy of the Breaking Dawn — Part 2 Blu-ray with an exclusive collectible locket key chain for $22.99 (the Blu-ray without the locket was $19.99, while the DVD was $16.99; all versions include a digital copy and UltraViolet). Best Buy also offers a special Blu-ray collection of all five “Twilight” films with digital copy and exclusive packaging for $44.99.
Target offers a three-DVD special edition of Part 2 for $22.99, with the regular DVD at $16.99 and the Blu-ray at $22.99. Target’s edition includes more than 50 minutes of exclusive video content. Target is also re-promoting its Part 1 DVD gift set that includes a flower prop from the wedding scene.
Walmart offers both parts of “Breaking Dawn” together in one case on DVD ($22.96 online price) or Blu-ray ($24.96).
Among non-"Twilight" promotions, the title with the most attention was Unviersal's Barbie in The Pink Shoes, the latest in a series of direct-to-video animated adventures starring Barbie. Target offered a free doll with purchase of the movie or a $17.99 Barbie in The Pink Shoes doll.
Walmart offered the Barbie in The Pink Shoes DVD packed with a plush bunny. Walmart also had Warner's new Scooby-Doo! Mask of the Blue Falcon DVD with two hours of exclusive bonus footage.
In addition, Walmart offered a preorder of The Hobbit: An Unexpected Journey, arriving on Blu-ray and DVD March 19 from Warner, for $29.96, which includes a 3D lenticular card of Bilbo or Gandalf, the Blu-ray in Walmart-exclusive 64-page booklet packaging, and instant viewing of the film online via Vudu.