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Titles Scarce, But Stores Open for 2017 Independence Day

4 Jul, 2017 By: John Latchem


Target's Illumination animation catalog display

New releases for the week were somewhat limited thanks to the typical Tuesday new-release date falling on the July 4 holiday in 2017.

The only new title available at all locations was Universal's The Zookeeper's Wife, a drama with Jessica Chastain that earned $17 million at the domestic box office.

Another title with a notable cast and director was otherwise nowhere to be found — Broad Green's Song to Song. The Terrence Malick-directed film, which stars Michael Fassbender, Ryan Gosling, Rooney Mara and Natalie Portman, earned just $443,684 at the domestic box office and was available only online at the big chains. In fact, Amazon had the title listed as out of stock on its first day of release, available only through third-party Marketplace sellers.

What's more, a search for the film's title at Walmart.com automatically changes the parameter to "song to sing," which could be someone of a burden for people actually looking for the film.

Otherwise, the week was marked by a handful of sales and other promotions. Target and Best Buy kept displays promising an $8 Despicable Me 3 movie coupon with the purchase of other Illumination animated films, such as The Secret Life of Pets, Sing and, of course, the previous "Despicable Me" movies.

Stores also restocked DVDs and Blu-rays of previous seasons of "Game of Thrones" in time for the new season on HBO.

Best Buy offered a free $5 gift card with the puchase of select Blu-rays. Another deal offered two Blu-rays for $15 from a selection.



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