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'Thor' Exclusives Reign

25 Feb, 2014 By: John Latchem

Target's 'Thor: The Dark World' Loki Cover

Each of the major retail chains offered its own exclusive promotion for Disney’s Thor: The Dark World Blu-ray release.

Best Buy offered the 3D combo pack with a steelbook case. Target offered the 3D edition with an exclusive Loki slipcover, as well as a one-month free trial subscription to the Marvel Unlimited service, which offers access to more than 13,000 digital comic books. Walmart offered an exclusive Loki featurette watchable through its Vudu streaming service.

The Walmart promotion indicated it was available with the 3D combo pack, although the stickers touting it were on the regular single-disc Blu-rays (not that it mattered; the code to access the featurette was on the sticker, not inside the package).

Amazon offered exclusive Thor: The Dark World featurettes with its digital edition of the film.

The other big film released during the week, Warner’s Gravity, didn’t offer much in the way of exclusives, although Walmart had the DVD with special box art.

Walmart also had the first volume of Warner’s “Teen Titans Go!” on DVD a week before its March 4 street date, offered at $12.96.

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