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Taking A Mother’s Day 'Trip'

30 Apr, 2013 By: John Latchem

Target's 'Guilt Trip' audio gift card

Target kicked off its big pre-Mother’s Day promotions with an exclusive edition of Paramount’s The Guilt Trip DVD and Blu-ray. The Target special edition offers the disc gift-wrapped, with an audio greeting card featuring the voice of star Barbra Streisand.

Copies of The Guilt Trip DVD at Walmart came with a special digital copy from the chain’s Vudu digital streaming service.

For Mother’s Day, Walmart set up a huge endcap display of $5 DVDs of such titles as Saturday Night Fever, Grease and Love Story, and $7.50 DVDs such as Magic Mike. Walmart also trotted out two new animated adventures exclusively on DVD at its stores: Universal’s Small Potatoes at $9.96 and Fox’s Koala Kid at $12.96.

Target offered a few discount deals on other new releases. Shoppers who bought Silver Linings Playbook on DVD or Blu-ray along with the paperback book (offered at $12) upon which the film is based could save $5. And the joint purchase of Star Trek: The Next Generation — Season Three Blu-ray ($59.99) with the Best of Both Worlds Blu-ray ($14.99) included a $10 savings.

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