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Taking a 'Fury Road' to Exclusive-Town

1 Sep, 2015 By: John Latchem

Best Buy's 'Mad Max: Fury Road' Blu-ray steelbook

Warner's Mad Max: Fury Road drew the most retail attention Sept. 1, which isn't surprising since it was the biggest theatrical to hit disc in a week filled with new TV on disc releases.

Best Buy offered the Blu-ray combo pack of Fury Road with an exclusive steelbook case.

Target had the Fury Road Blu-ray packed with an exclusive 64-page comic book.

Target also offered exclusive deals with new TV on disc content. For Paramount's Scorpion: Season One DVD, Target offered 47 minutes of exclusive behind-the-scenes material. Target also offered an exclusive bonus disc with Paramount's Madame Secretary: Season 1, featuring 40 minutes of extras including a set tour.

Walmart, as it usually does for high-profile new releases, offered a bare-bones DVD edition of Fury Road with different box art and no extras. Given that Walmart stores didn't even offer the regular version, and that the stripped-down version was priced similarly to the full version at other stores, Walmart's decision to offer just the vanilla version seems strange (Walmart didn't even mark the version it was selling as an exclusive). About the only thing Walmart's exclusive will accomplish is preventing its customers from realizing they could have a version of the movie with several bonus featurettes for about the same price.

Continuing the topic of Walmart head-scratchers, several stores around Southern California have been putting embargoed "Star Wars" merchandise on shelves weeks before the Sept. 4 "Force Friday" unveiling of new merchandise surrounding Star Wars: The Force Awakens (in many cases, the clerks don't seem to even know the items shouldn't be on display yet). This includes new toys and branded clothing, but the fact that they are on public display was seen to cause some confusion as eager fans kept trying to buy the items, only to have them ring up as "Sale Not Allowed," leading to befuddled cashiers and managers wondering what was going on as the checkout line continued to grow.

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