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'Taken' Leads Slow Week

21 Apr, 2015 By: John Latchem

Fox’s Taken 3 may as well have been the only notable new release as far as the retailers were concerned April 21, which might be why the weekly ad circulars were more focused on selling catalog titles and promoting preorders for future hits.

While Taken 3 didn’t come with any retail exclusives, Best Buy did push its Blu-ray preorder for Warner’s American Sniper by offering exclusive bonus content when the title arrives May 19.

Target is offering a $5 gift card with preorders for Cinderella, The SpongeBob Movie: Sponge Out of Water and Paddington at Target.com/preorder.

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