Summer Slowdown Yields Few Big Titles23 Jun, 2015 By: John Latchem
With the calendar officially turning to summer, the June 23 release slate consisted prmarily of a handful of direct-to-video family fare and a few cult-hit cable shows.
Universal released the latest "An American Girl" movie, Grace Stirs Up Success, which came with a cooking activity book at Target.
Target also had the exclusive DVD of Thomas & Friends: Wild Water Rescue.
During the slow week, Best Buy and Target focused on promoting preorders for bigger titles coming down the pipeline, in particular Fox's Home (just released on Digital HD) and Disney/Pixar's Inside Out. Target offered a $5 gift card with disc preorders for either title.
Best Buy touted $7.50 movie coupons for Ted 2 in theaters with the purchase of select titles.
Stores also made room for the pending Friday, June 26, release of Disney's Teen Beach Movie 2. Target and Best Buy both offered it at $14.99.