Still Kids Play at Retail9 Nov, 2010 By: John Latchem
Though some high-profile discs such as Grown Ups and Scott Pilgrim vs. the World received their due share of attention from retailers Nov. 9, most displays were geared toward older titles, be they recently released hits or catalog fare.
Retail-exclusive promotions were light among the new releases. Target offered a $5 gift card with purchase of Fox’s Ramona and Beezus on DVD or Blu-ray. And Best Buy offered exclusive Blu-ray editions of two Adam Sandler movies, Big Daddy and Mr. Deeds, tied in with the release of Sandler’s Grown Ups.
But while a Grown Ups display was given a nice position in the new-release section at a Best Buy in Costa Mesa, Calif., the area was dominated by Toy Story 3, with dozens of copies stacked on a table front and center.
Best Buy also offered a huge Blu-ray sale, with titles priced as low as $7.99. The chain also is pushing its CinemaNow online viewing service by offering a $20 CinemaNow gift card with purchase of a $119.99 Blu-ray player by Best Buy house brand Insignia.