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'SpongeBob' Soaks Up Retail Attention

2 Jun, 2015 By: John Latchem

Fans of The SpongeBob Movie: Sponge Out of Water had plenty of options for retail exclusives when the title hit shelves June 2.

Target offered the Sponge Out of Water Blu-ray combo pack (not 3D) with "Invincibubble" packaging and a removable bubble wand, plus free popcorn and juice at the Target Café.

Best Buy offered the Sponge 2D Blu-ray with a "SpongeBob"  beach ball, while Walmart offered the Blu-ray in a gift set with pez dispensers.

Best Buy offered a $10 gift card with the purchase of Sony Pictures' Justified: The Final Season along with any previous season. Target offered the DVD of the final season, as well as DVDs of earlier seasons, with exclusive box art.

Target also offered an exclusive steelbook edition with special artwork of the first season of HBO's True Detective.

Walmart offered early availability of the DVD of Alchemy's Welcome to Me, starring Kristen Wiig, for $12.94. The title won't be widely available until June 16.

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