Special Covers Dominate Nov. 4 Titles4 Nov, 2014 By: John Latchem
A slew of new titles on the Nov. 4 slate arrived in stores with special covers, box art and packaging exclusives to certain retailers.
Target offered exclusive packaging variants on two different titles: a steelbook case for Warner's The Hobbit: The Desolation of Smaug — Extended Edition Blu-ray and a storybook edition of Paramount's Hercules Blu-ray. Target also offered a "Brave Firefighters" digital storybook with the Blu-ray of Disney's Planes: Fire & Rescue; shoppers could get a $5 discount buying the Blu-ray together with a die-cast "Planes" toy.
Best Buy offered the Planes: Fire & Rescue Blu-ray with a lenticular cover, and packed the new "Hobbit" release with a Key of Oakenshield collectible. Best Buy's Hercules Blu-ray came with a bonus disc containing an hour of bonus material. Best Buy also had an exclusive DVD boxed set of HBO's Eastbound & Down: The Complete Series.
Walmart offered a Hercules Blu-ray steelbook edition, and packed the Planes: Fire & Rescue Blu-ray with a Wildfire Air Attack Team Trainer interactive bonus DVD. Walmart also seemed to be the only retailer with a DVD-only version of The Hobbit: The Desolation of Smaug — Extended Edition.
Amazon offered an exclusive of The Hobbit: The Desolation of Smaug — Extended Edition that included a special statue depicting the Hobbits' river escape.