Some 'Impossible' Exclusives17 Apr, 2012 By: John Latchem
Retailers laid out the red carpet for the disc debut of Paramount’s Mission: Impossible — Ghost Protocol with several promotions and exclusives.
Best Buy offered special one-day pricing for the title on its April 17 debut, offering the DVD for $16.99 and the Blu-ray for $19.99. Getting into the spirit of the franchise, Best Buy’s ad declared that “limited-time pricing … will self-destruct end of day Tuesday.”
Best Buy’s Blu-ray of the film was an exclusive edition with more than an hour of bonus content not found on the wide Blu-ray release.
Walmart’s exclusive went in the opposite direction, with a bare-bones DVD edition that offered no bonus material.
Target offered an exclusive DVD four-pack of the “Mission: Impossible” films for $29.99.
Other exclusives at Target included a 10th anniversary Blu-ray of Disney’s The Princess Diaries at $19.99, and Universal’s Necessary Roughness: Season One (which won’t go wide until June 5), also listed at $19.99.
Best Buy offered as an exclusive Syfy channel’s Alphas: Season One, also from Universal, for $29.99.