The Secret Life of Retail Exclusives6 Dec, 2016 By: John Latchem
Retailers broke out the welcome mat for Universal's The Secret Life of Pets and Jason Bourne.
For the animated The Secret Life of Pets, Walmart offered the Blu-ray combo pack in a gift set with three character clip-ons. Target offered the Blu-ray with a "décor pack" consisting of a photo frame and four wall decals. Best Buy offered a free plush dog ($9.99 separately) with the purchase of the Ultra HD Blu-ray.
For the action sequel Jason Bourne, Target offered the Blu-ray combo pack with an exclusive bonus disc containing 30 additional minutes of bonus content. Walmart offered an exclusive deluxe edition of the Blu-ray with collectible packaging and a photo book. Best Buy offered an exclusive 4K Ultra HD Blu-ray boxed set of the five "Bourne" films.
Target's website touted an exclusive Steelbook blu-ray of The Secret Life of Pets, which was listed as out of stock online and at stores.
Target offered an exclusive DVD of the first season of the Netflix series "Master of None" at $14.99.