Retailers Stimulate 'Grey' Matter12 May, 2015 By: John Latchem
As Universal's Fifty Shades of Grey entered its first full week, retailers continued to make it their top promotional focus even among the May 12 new releases.
Best Buy offered a steelbook case with the Fifty Shades Blu-ray combo pack, while Target presented a deluxe-edition Blu-ray gift set with 30 minutes of additional bonus content and a journal and pen set. Target also had a Blu-ray combo pack with just the 30-minutes of exclusive extras without the journal.
Walmart had the Fifty Shades combo pack with an exclusive photo book and box art.