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Retailers Show 'Turtle' Power

16 Dec, 2014 By: John Latchem

Walmart's TMNT BD gift set

The big retailers celebrated the Dec. 16 disc release of Paramount’s Teenage Mutant Ninja Turtles by trying to prove which one had the most “Turtle Power.”

Target offered a wide array of exclusives. First, it offered the Blu-ray combo pack (not the 3D edition) in four different character slipcovers, one for each of the Turtles. These special editions also included 30 minutes of exclusive bonus content. In addition, Target offered a free pizza and soda at the Target Café with purchase of the movie (copies of which were on display at the Café).

Not to be outdone, Walmart offered a gift set of the 2D Blu-ray with four Turtles figurines, and also the DVD edition with a Vudu.com digital copy.

Best Buy’s BD combo pack in a steelbook case seemed rather tame by comparison.

The 2D Blu-ray combo packs at all the stores came with free ninja masks.

Walmart offered the DVD of Fox’s The Maze Runner with the DVD of Chronicle.

Target offered a $5 discount with purchase of The Maze Runner on disc and any book in the series.

Among other exclusives, Best Buy had Anchor Bay’s Black Sails: The Complete First Season on DVD and Blu-ray early, well before the Jan. 6 wide release.

Target offered a 10% discount on all movies and TV shows on disc through its Carthwheel coupon app.

Walmart had exclusive availability of the DVD of the first season of “Survivor’s Remorse.”

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