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Retailers Ready to 'Die Hard'

4 Jun, 2013 By: John Latchem

The arrival of Fox’s A Good Day to Die Hard, the fifth entry in the “Die Hard” action franchise, attracted some decent retail attention in an otherwise crowded week.

Best Buy offered a deluxe version of the Blu-ray combo pack with an exclusive beverage opener for $2 more than the regular combo pack. Best Buy also offered a $5 savings when the new film was bought with earlier movies in the franchise on Blu-ray, offered at $9.99 each, with a set of the first four films offered at $29.99.

Walmart continued its practice of offering bare-bones versions of new movies, offering A Good Day to Die Hard as both a single-disc Blu-ray and a DVD with no extras, in addition to the configurations available everywhere else.

Walmart also had an exclusive Die Hard Legacy Collection of all five films in one Blu-ray boxed set for $39.96.

Another Fox title, the direct-to-video 12 Rounds 2: Reloaded, was the focus of a different promotion at Best Buy. This one offered a $10 coupon for pay-per-view cable purchases.

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