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Retailers Push Film Tie-Ins

9 Jul, 2013 By: John Latchem

The attention retailers heaped upon Despicable Me 2 prior to its July 3 theatrical release has paid off with huge box office numbers, so it’s understandable tie-ins with new theatrical releases would remain fresh on the agendas of the major chains.

Target is offering $7.50 Theater Cash coupons for several recent and upcoming movies with the purchase of select catalog DVDs and Blu-rays, chief among them a Despicable Me 2 coupon and Minion figure with the Despicable Me, Lorax, Hop or ParaNorman DVD at $8.99.

Other movies in the deal include a $7.50 Turbo coupon with the Madagascar 3 DVD ($14.99), a $7.50 World War Z coupon with the purchase of the Mission: Impossible — Ghost Protocol Blu-ray ($11.99), $10 for White House Down with the Colombiana Blu-ray ($11.99), and $8 for R.I.P.D. or Kick-Ass 2 with The Bourne Legacy Blu-ray ($11.99).

Best Buy offered $5 in instant savings with the joint purchase of two new Tyler Perry discs: his latest film Temptation and his play The Haves and the Have Nots.

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