Retailers Love Superheroes29 Jan, 2013 By: John Latchem
The multimedia appeal of superheroes makes it easy for retailers to build promotions out of whatever comic book-related DVDs and Blu-rays hit the market. The latest, Warner’s animated Batman: The Dark Knight Returns — Part 2, is no exception.
Best Buy offered copies of the Blu-ray combo pack with an exclusive figurine of the villainous Joker, modeled after his appearance in the film, which is based on Frank Miller’s legendary 1986 graphic novel.
Target offered the DVD and Blu-ray with the first issue of the graphic novel.
Also attracting attention was Sony Pictures’ Hotel Transylvania. Walmart offered a boxed set of the Blu-ray combo pack with a plush of Mavis in her bat form.
At Target, the Blu-ray combo pack of the animated monster movie came with exclusive box art, a bonus game and extra content.
Target also offered a five-episode sampler DVD of ABC’s “Nashville” with a featurette for $9.
Barnes and Noble had a buy-two-get-one-free sale on all DVDs, Blu-rays and CDs.