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Retailers Love 'Lucy'

20 Jan, 2015 By: John Latchem

Universal Pictures Home Entertainment’s sci-fi actioner Lucy took retail by storm Jan. 20, with exclusives offered by each of the three major brick-and-mortar chains.

Two of them offered special packaging options for the Blu-ray — Target offered a steelbook case and Best Buy offered a lenticular cover.

Walmart offered a version of the Lucy Blu-ray with an interactive screenplay of the film accessed at LucyScript.com/Walmart using a code found in the packaging.

Another Universal title, The Boxtrolls, came with character cards in Target’s special edition of the Blu-ray combo pack.

Walmart offered a DVD of the football drama 23 Blast for $12.96, the story of high school football star Travis Freeman, who must decide whether or not to keep playing after going blind.

Looking at preorders, Walmart is offering a preorder exclusive for the Blu-ray The Hunger Games: Mockingjay — Part 1. The $19.96 purchase includes access to the film on Vudu.com two weeks before the disc streets, plus a behind-the-scenes featurette on Vudu and a preview of the Divergent sequel, Insurgent.

The Disney Store is offering a preorder on the Feb. 24 Big Hero 6 Blu-ray with an exclusive lithograph set.

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