Retailers Let 'IM3' Stand on its Own24 Sep, 2013 By: John Latchem
The past few weeks have seen the top new Blu-ray releases splitting exclusive content among the major retailers. However, the big new title of Sept. 24, Iron Man 3, arrived on shelves without such retailer exclusives.
Among the few special promotions for the title, Best Buy offered discounts off earlier films in the franchise.
On the other hand, Target didn’t bother stocking the 3D version of Iron Man 3 in stores or online.
The most notable retail exclusive was tied to Fox’s Modern Family: The Complete Fourth Season. Target offered a free pillowcase with purchase.