Retailers Lacking Blu Focus26 May, 2015 By: John Latchem
Slow weeks for new disc releases, such as May 26, give retailers a chance to step back and push older titles, though they also call attention to the short shrift given to new titles that aren't major hits or recipients of wide media coverage.
Other than Universal's Seventh Son, availability of some of the other new titles was spotty at the major retailers. Most of the new titles were available in some format or another, but among the brick-and-mortar stores only Best Buy offered the Blu-ray version for most of the new titles. In fact, Best Buy's weekly ad circular doesn't even list prices for new titles other than the Blu-ray version. The exception this week, strangely, was Lionsgate's Sons of Liberty, which received only a DVD mention in Best Buy's weekly ad.
Likewise, Target shelves had only the DVD version of Sons of Liberty.
Walmart, on the other hand, had only the DVD versions for most of its new releases on shelves, a disappointing trend for the top retailer of physical media. It certainly doesn't help grow the perception of Blu-ray beyond a niche, prestige format if half the potential shopping base is never exposed to the possibility of buying the Blu-ray version. There's a reason Blu-ray enthusiasts will generally steer clear of Walmart unless seeking out a specific exclusive.
Best Buy spent a lot of its ad space promoting preorders, this week focusing on Sony Pictures' Chappie with exclusive content and Paramount's The SpongeBob Movie: Sponge Out of Water with an exclusive beach ball.