Retailers Float 'Noah' Exclusives29 Jul, 2014 By: John Latchem
Among the July 29 new releases, Paramount’s Noah attracted the most retail attention.
Target offered the Blu-ray, a retelling of the Noah’s Ark biblical tale, in special wood packaging with 45 minutes of exclusive bonus content.
Best Buy offered Noah with steelbook packaging.
Walmart offered the Blu-ray packed with a CD of songs inspired by the film.