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Retailers Find the ‘Source’

26 Jul, 2011 By: John Latchem

In addition to the usual summertime sales, July 26 heralded something that hasn’t been seen in a while: retailer exclusives with new releases.

Walmart offered DVDs of Source Code packed with another Summit action-thriller, Push.

Meanwhile, Best Buy offered an exclusive Blu-ray/DVD combo pack for Source Code, complete with a special lenticular cover.

Best Buy geared its weekly ad circular toward promoting preorders for upcoming TV DVD releases such as HBO’s Eastbound and Down: The Complete Second Season, Paramount’s Dexter: The Fifth Season, Fox’s Sons of Anarchy: Season 3 and Universal’s The Office: Season 7.

And Blu-ray bargain hunters could check out Best Buy’s latest “Blu-ray on a Budget” promotion, with select titles at $7.99, $12.99 and $14.99 each.

Target pushed a DVD sale, with titles at $4.75 and $10 each, and year-ago TV DVDs at $14.99 and $18.99 each.

Bookseller Barnes & Noble offered 50% off Criterion Collection DVDs in its music and video department.

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