Retailers 'Divergent' With Exclusives5 Aug, 2014 By: John Latchem
The Aug. 5 release of Lionsgate's Divergent prompted the major retailers to line up their own exclusives to try to attract buyers.
Walmart offered the most substantial edition of Divergent, loading a deluxe version of the Blu-ray combo pack with a 32-page collector's book, four additional featurettes, an excerpt from the new Four book, photo spreads and more.
Target offered the Divergent Blu-ray combo pack with exclusive box art, temporary tattoos and a bonus disc with 45 minutes of additional featurettes.
Best Buy offered the Divergent Blu-ray with steelbook packaging.
Other exclusives at Walmart included a $14.96 DVD of a new live-action Tarzan movie, from Lionsgate, and a DVD of Nickelodeon's Teenage Mutant Ninja Turtles: Pulverizer Power ($5).