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Retailers Build Exclusives for 'Lego Batman Movie'

13 Jun, 2017 By: John Latchem


Walmart's 'Lego Batman Movie' Blu-ray lunchbox

Several retail promotions were tied to the June 13 home video release of Warner's The Lego Batman Movie.

Walmart offered a gift set containing the Blu-ray combo pack with a lunchbox that had a cape on it.

Target offered the Blu-ray combo pack with a pack-on Batgirl mini-figure and three collectible postcards. Target also offered 15% off any "Lego Batman" product with the purchase of the film on disc.

Toys "R" Us offered the Blu-ray combo pack at $29.99 with a Batmobile Lego building set.

Best Buy offered the Blu-ray combo pack with Steelbook packaging. Best Buy also had Steelbook packaging for the Blu-ray combo pack of Lionsgate's John Wick Chapter 2.

Best Buy also offered a deluxe edition of Paramount's South Park: The Complete Twentieth Season containing the Blu-ray and exclusive 12-inch art cards.

Tied into promotions for the upcoming theatrical release of Transformers: The Last Knight, Walmart offered a $25.96 gift set containing a Blu-ray set of the first four live-action "Transformers" films on Blu-ray, plus a mini Transformers action figure.

Among the curiosities of the week, Amazon didn't have on-hand copies of the plain DVD for Lego Batman Movie, with shoppers wanting to buy a copy from the online retailer on its first day of release having to do so from a third-party marketplace seller.

Also, Fox's Table 19, a notable theatrical release starring Anna Kendrick that grossed $3.6 million at the domestic box office, wasn't offered at brick-and-mortar Best Buy and Target locations, where it was an online-only item. And Barnes & Noble offered it online at full SRP.



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