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Retailers Bring Special Packaging for 'Batman,' 'Snow White'

2 Feb, 2016 By: John Latchem


Best Bey's 'Batman: Bad Blood' and 'Snow White' exclusives

At least three of the major Feb. 2 new releases were offered with retail exclusives presenting some sort of packaging variant.

Disney's Snow White and the Seven Dwarfs: The Signature Edition Blu-ray came in special storybook packaging at Target, while Best Buy had the re-release of the animated classic with a slip-cover adorned with lenticular artwork.

Warner sent the direct-to-video animated movie Batman: Bad Blood to retailers with three configurations: a DVD, a Blu-ray/DVD combo pack and a deluxe Blu-ray combo pack with a Nightwing figurine. Best Buy offered the deluxe edition with a pack-in Batman: Battle for the Cowl graphic novel. Target offered the Blu-ray combo pack with a steelbook case.

Best Buy also offered Lionsgate's The Last Witch Hunter Blu-ray in a steelbook case.

As part of its incentives for pre-orders, Best Buy offered $5 in My Best Buy membership rewards for several titles, as well as special exclusives for each. Lionsgate's The Hunger Game: Mockingjay — Part 2 and Fox's Spectre Blu-rays will come with steelbook cases; Disney's The Good Dinosaur Blu-ray will come with lenticular packaging; and Fox's The Peanuts Movie will include a Snoopy toy. The membership rewards deal also includes Star Wars: The Force Awakens.



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