Retailers Blast Off With 'Interstellar' Exclusives31 Mar, 2015 By: John Latchem
The only March 31 release with any notable exclusive promotion at the major retail chains was Paramount’s Interstellar.
Walmart offered a special gift set of the Christopher Nolan-directed sci-fi film, containing special packaging and a 48-page booklet.
Target offered exclusive steelbook packaging, while Best Buy offered exclusive bonus content — a half-hour panel discussion with Nolan and the cast.
New Blu-ray copies of the film at all locations included a special collectible Imax film cel containing a scene from the film.