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Retailers Blast Off With 'Interstellar' Exclusives

31 Mar, 2015 By: John Latchem

Walmart's 'Interstellar' gift set

The only March 31 release with any notable exclusive promotion at the major retail chains was Paramount’s Interstellar.

Walmart offered a special gift set of the Christopher Nolan-directed sci-fi film, containing special packaging and a 48-page booklet.
Target offered exclusive steelbook packaging, while Best Buy offered exclusive bonus content — a half-hour panel discussion with Nolan and the cast.

New Blu-ray copies of the film at all locations included a special collectible Imax film cel containing a scene from the film.

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