Retailers Anxious for 'New Moon'16 Feb, 2010 By: John Latchem
Why bother with new releases when the home video debut of the fourth-highest-grossing film of 2009 is still a month away?
In its weekly ad circular, Best Buy used half the space on its DVD page to plug titles hitting disc in March, and reminding fans to pre-order their copy today. Most prominent was an ad for the March 20 release of The Twilight Saga: New Moon. For a $10 deposit, fans can get an exclusive New Moon cell phone skin and steelbook packaging for their discs.
Target is taking preorders on its exclusive deluxe editions of New Moon, with a three-DVD set at $24.99 and a two-disc Blu-ray set at $29.99. Both editions come with an exclusive film cel.
Target also has recent theatrical hits on sale for as low as $9 each.
Best Buy had a selection of recent hits, both theatricals and TV DVD seasons, at $9.99 each.
Other than Law Abiding Citizen and Halo Legends, most stores downplayed new releases. A Wal-Mart in Long Beach, Calif., didn’t even offer Blu-rays of the new titles, instead stacking its Blu-ray section with cheap double-feature Blu-ray discs containing two similarly themed movies in the same package.