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Retailers Aim 'Sniper' at Shoppers

19 May, 2015 By: John Latchem

Single-disc 'American Sniper' DVD at Walmart

Retailers offered a few modest exclusives to lure buyers of Warner's American Sniper on disc upon its release May 19.

Best Buy offered exclusive box art and the exclusive featurette "Bringing the War Home: The Cost of Heroism," available via the CinemaNow digital streaming service.

Target offered an exclusive steelbook case of the Blu-ray combo pack, while Walmart offered a single-DVD edition with special box art and no bonus features, instead of the widely available two-disc DVD special edition, which Walmart has done before on Warner titles. Again, by not offering the widely available edition, some Walmart shoppers might be picking up the DVD without ever realizing there is another version available with bonus material they might want to see at a comparable price.

Walmart's website also included the wrong box art for its exclusive DVD edition.

Target offered Orange Is the New Black: Season Two with an exclusive “Glamour in the Slammer” featurette. Best Buy offered a $10 savings with the disc purchase of both seasons of "Orange Is the New Black."

Best Buy also offered $5 pizza coupons with the purchase of select TV DVD titles, and a buy-one-get-one deal on select Blu-rays offered at $9.99 each.

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