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Retail Gets ‘Complicated’

27 Apr, 2010 By: John Latchem

Wal-Mart's It's Complicated Special Edition

The April 22 mega-release of Avatar has apparently thinned out the herd a bit. Among new releases April 27, only It’s Complicated and a few Paramount TV DVDs (The Hills: Season 5 and Tales From the Dark Side: Season 3) saw a widespread retail presence. Other titles, such as The Imaginarium of Doctor Parnassus, were scattershot at best, with many stores not stocking Blu-ray versions of the movies.

As far as exclusives go, Target offered It’s Complicated DVDs packed with Mamma Mia!, while Wal-Mart offered an It’s Complicated DVD configuration with a bonus disc that included a digital copy of the film and six free MP3 downloads.

Wal-Mart also had the exclusive title Little Hercules in 3D, starring Hulk Hogan.

Speaking of Avatar, Target is offering a $20 gift card with purchase of the Avatar Blu-ray at $24.99 and a Sony BDPS360 (BD Live compatible) Blu-ray Disc player at $124.99.

Best Buy is now accepting pre-orders for HBO Home Entertainment’s True Blood: The Complete Second Season, which streets May 25. Fans who order a copy in stores or at BestBuy.com/TrueBlood can get a “Real Blood Is for Suckers” poster.

Best Buy also offered a $10 savings with purchase of catalog Blu-ray titles Armageddon and Tombstone together.

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