Quadruple the Retail Fun15 Dec, 2015 By: John Latchem
With the holiday shopping season picking up, four big titles hit retail Dec. 15 and each had a variety of retailer exclusives to entice customers — Paramount's Mission: Impossible — Rogue Nation, Universal's Ted 2, and Fox's Maze Runner: The Scorch Trials and the Fantastic Four reboot.
Each of the four was available with a special steelbook case — Rogue Nation, Scorch Trials and Fantastic Four at Best Buy and Ted 2 at Target. Best Buy also offered a steelbook of a collection of all five "Mission: Impossible" films for $39.99, and a steelbook of the first Maze Runner for $14.99. Shoppers who bought both "Maze Runner" steelbooks could save $5.
Best Buy offered Ted 2 with a tie-in promotional opportunity to buy a plush talking Ted doll for $4.99 with purchase of the film on Blu-ray. (the bear on its own is priced at $9.99).
Target offered photo-book packaging with the Blu-rays of Rogue Nation, Scorch Trials and Fantastic Four. Rogue Nation also came with an exclusive bonus disc containing featurettes about the film's stunts.
Walmart offered a DVD two-pack of the "Maze Runner" movies and a Blu-ray gift set of Ted 2 with a "Legalize Ted" T-shirt.
Best Buy ran a sale on HBO and BBC titles, with buyers receiving a $10 gift card for spending $50 or $25 for spending $100.
Amazon seemed to be having some inventory issues with Ted 2, Scorch Trials and Fantastic Four, listing Blu-rays (and the Ted 2 DVD) as available in a few days or as out of stock. This comes in the wake of Amazon dropping preorders for many Fox titles.