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The Q2 Catalog Crunch

24 Apr, 2012 By: John Latchem

With a dearth of new major theatrical titles heading to shelves, stores are focusing on clearing inventory.

Target went with a huge sale of Disney Princess merchandise, centered on the chain’s exclusive Blu-ray edition of The Princess Diaries at $14.99. The promotion included sales of the DVD and Blu-ray of Tangled and The Princess and the Frog, as well as Disney Princess dolls, books and video games.

Another promotion at Target involved a $15 discount with the purchase of two select TV DVD titles. Also, several recent DVD releases were offered at $14.99 each.

Best Buy revived promotions for its “Upgrade & Save” program, which lets customers trade in their used DVDs to get a $5 coupon that can be applied toward a Blu-ray movie $9.99 and up. As such, its weekly ad circular was filled with pages of Blu-ray sales for which the coupon could be used.

Also, Best Buy offered $10 Fandango cash to see A Five-Year Engagement in theaters with the purchase of select Universal Blu-ray catalog titles offered at $12.99 each ($7.99 with the coupon).

The new DVD of the recent Titanic miniseries caused a bit of confusion among patrons at a Costa Mesa store who thought it was supposed to be a re-release of the James Cameron version. It just goes to show that movies share titles sometimes and it helps to keep an eye out for exactly what you want to buy.

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