‘Puss in Boots’ Finds Deals21 Feb, 2012 By: John Latchem
It’s becoming routine: Major niche blockbusters such as fantasy films or animated hits are debuting on Friday street dates instead of the traditional Tuesday. The latest is Paramount’s Puss in Boots on Feb. 24.
Target offered an instant $5 discount with the purchase of any version of Puss in Boots with another DreamWorks animated title, such as a “Shrek” movie or How to Train Your Dragon, priced from $11.99 to $24.99.
Best Buy also offered a $5 discount for Puss in Boots, but only on the 3D combo pack, and only with a coupon from BestBuy.com/PussinBoots, which expires Feb. 25. The weekly ad circular promised temporary tattoos would be available at the in-store display.
Best Buy devoted almost a whole page of its weekly ad circular to promoting preorders of upcoming Blu-rays. Primary among them is HBO’s March 6 release of Game of Thrones: The Complete First Season, offered at Best Buy with exclusive packaging. Best Buy also has a version of Warner’s Feb. 28 Justice League: Doom animated movie packed with a Flash action figure.