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A Push for CinemaNow

8 Jan, 2013 By: John Latchem

The wide array of new releases after the end of the holiday season didn’t inspire much from retailers in the way of unique promotions.

Instead, Best Buy set up displays touting its CinemaNow service, offering a selection of Blu-rays such as Alpha Dog and Apollo 13 at a discount and giving customers a free UltraViolet copy with purchase. The access code was generated at checkout and printed on the receipt. The promotion coincides with Best Buy’s recent launch of an at-home disc-to-digital program.

As far as exclusive content goes, only Target really offered much, selling the Smash: Season One DVD for $26.99 with 20 minutes of exclusive bonus footage and a “Touch Me” music video.

Target also offered a $5 instant savings when Hit & Run was purchased at the same time as Guns, Girls and Gambling (both from Universal).

Best Buy had an exclusive lenticular cover for Disney’s Frankenweenie 3D Blu-ray combo pack, as well as an exclusive Blu-ray/DVD combo version of Millennium’s Stolen.

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