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Preorders Take Throne at Target

7 Apr, 2015 By: John Latchem

In a slow week for new releases, Target emphasized home video preorders of several titles currently in theaters. In fact, the week's new releases were so low key that some Target stores didn't even bother to put them on shelves.

The highest-profile new release was Lionsgate's A Most Violent Year, which did manage a mention in Target's weekly ad circular. However, the title that seemed to get the most push was a limited-edition re-release of the first season of "Game of Thrones," timed in the week leading up to the premiere of the fifth season on HBO. The major difference with the "Thrones" release seems to be that it comes in slimmer, more conventional packagine for a lower price.

The preorders Target plugged in its weekly ad circular were Furious 7, Fifty Shades of Grey and Insurgent. The chain offered a $5 gift card and delivery by mail of the final produce with advanced orders placed at Target.com/preorder.

Best Buy did list a slate of new releases in its ad circular, but devoted most of its space to clearing out older titles. The chain touted free shipping on orders $35 and up. It should be noted that in the past few weeks, Best Buy altered its promotions strategy, and usually lists just the Blu-ray price for a new title with a note stating "Other format available," or not even offering the DVD version in stores at all.

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