Plenty of Retail Power for 'X-Men'14 Oct, 2014 By: John Latchem
Fans had their pick among retail exclusive editions for Fox's Oct. 14 home video release of X-Men: Days of Future Past.
Best Buy had a huge display of "X-Men" titles, including a special gift set for the 3D Blu-ray edition of Days of Future Past that included special mutant files. Target offered the 2D Blu-ray combo pack in special metalpak packaging.
Walmart had a couple of Days of Future Past exclusives, the most notable being copies of the 3D and 2D Blu-rays packed with special miniature editions of the two-part 1981 comic book storyline upon which the film is based. Walmart also had an exclusive bare-bones DVD edition of the film.
Amazon.com offered a gift set of the Days of Future Past 3D combo pack that included a replica Magneto helmet.
The week's other big title, DreamWorks Animation's Mr. Peabody & Sherman, also had exclusives at the three major retailers.
Walmart had the 2D Blu-ray of Mr. Peabody & Sherman packed with a plush Mr. Peabody doll. Walmart also offered a special bare-bones DVD edition.
Target offered the 2D Blu-ray packed with a bowtie and glasses, while Best Buy offered a lunch box for $4.99 with purchase of the film ($9.99 on its own).
Among other titles, Target had the first season of Paramount's "Penny Dreadful" with special Blu-ray box art, while Walmart had exclusive availability of Universal's animated movie Dive Olly Dive and the Pirate Treasure.
Fox packaged copies of its Fargo: Season One Blu-ray set with a special knit beanie cap.