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Playing Retail Roulette

13 Apr, 2010 By: John Latchem

Target's Crazy on the Outside DVD

After a few weeks marked by several major films hitting disc, the past couple of weeks have hit a comparative lull.

The only major theatrical title released April 13, the underperforming Pirate Radio, wasn’t even stocked at a Wal-Mart in Long Beach, Calif., which classified the title as online only. Yet the store had abundant copies of smaller fare such as Lionsgate’s direct-to-video Tenderness and Sony Pictures’ indie Defendor on hand.

Target filled the new-release void with a wave of exclusive titles, led by the Fox’s Tim Allen vehicle Crazy on the Outside on DVD ($10) and Blu-ray ($19.99). The retailer also had a selection of exclusive season sets of Bravo reality shows on disc.

At Best Buy it’s all about Avatar. A store in Costa Mesa, Calif., was filled with Avatar preorder displays, and the Best Buy Insider circular has a cell phone code that lets fans get a special promo video. The Best Buy Web site promises midnight madness sales when the DVD and Blu-ray is released April 22.

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