Planet of Hulk and Zombies2 Feb, 2010 By: John Latchem
While Zombieland was probably the biggest new release Feb. 2, most retailers still had prominent displays for Michael Jackson’s This Is It, a holdover from the previous week.
A Wal-Mart in Long Beach, Calif., was playing This Is It on one of its TV endcaps, and had two big aisle displays for the movie.
The only retailer offering a Zombieland exclusive was Best Buy, which had a bonus DVD packed in with limited copies of the Zombieland DVD and Blu-ray. Extra content includes the featurette “Shootin’ Zombies With Ruben Fleischer” and behind-the-scenes footage.
Another title that generated a lot of interest was Lionsgate’s new Marvel animated adaptation Planet Hulk.
Best Buy’s weekly ad circular promoted an exclusive mini comic book on-pack with copies of Planet Hulk. A store in Costa Mesa, Calif., had a nice Planet Hulk display at the front of the store, but DVD copies of the movie were marked with a sticker promoting a simple mini-poster inside the package.
The mini-comic, The Incredible Hulk and Now the Wolverine, actually came with copies of the new Wolverine and the X-Men: Fate of the Future DVD, as well as re-released versions of previous Lionsgate animated Marvel movies Ultimate Avengers, The Invincible Iron Man and Hulk vs.
Best Buy was one of three major retailers offering some sort of “Hulk” comic book exclusive. Wal-Mart offered a 20-page Planet Hulk Prelude: Peace in Our Time mini-comic with copies of the two-DVD special edition of the movie, while Target presented a digital comic with the special edition. (Target didn’t bother advertising the single-DVD version in its weekly ad circular.)
Wal-Mart also is running a promotion for the TV series “24.” Through Feb. 28, fans can get a free CTU T-shirt by mail with purchase of a “24” DVD set.