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Perking Up the 'Avengers'

6 Oct, 2015 By: John Latchem

Best Buy's 'Avengers' Steelbooks

Special add-ons for Marvel's Avengers: Age of Ultron led the list of retail exclusives offered in the past week.

Best Buy offered special fans a choice of steelbook cases for the superhero film, with one themed around the character of Ultron and another themed around the character of The Vision.

Target offered the Blu-ray combo pack with a special "Bookending the Action" featurette redeemable online via a code in the package.

Disney, which distributes the film, also offered an exclusive online featurette with the Digital HD version of the movie, either purchased online or redeemed with the 3D combo pack.

Target also offered exclusive packaging for Paramount's Penny Dreadful: The Complete Second Season, and a 72-card fortune teller deck for Fox's American Horror Story: Freak Show.

Best Buy offered a $5 gift card with the purchase of Sony Pictures' Insidious: Chapter 3 at the same time as the disc of either of the first two movies. Best Buy offered the first two "Insidious" movies on Blu-ray at $9.99 each.

Looking at preorder offers, Best Buy has character cards with Disney's Inside Out Blu-ray for $29.99, a T-shirt with Universal's Jurassic World Blu-ray, at $19.99, and a bonus disc with Paramount's Terminator: Genisys Blu-ray.

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