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Notable But Low-Impact Titles Kick Off 2017 Retail Slate

3 Jan, 2017 By: John Latchem


The new home video releases the first week of 2017 didn't receive much fanfare at retail.

The two biggest titles in terms of domestic box office were a pair of Lionsgate releases that each made a shade over $20 million: Blair Witch, a belated sequel to the horror cult classic The Blair Witch Project, and Middle School: The Worst Years of My Life, based on the James Patterson novel.

Not only were there no retail exclusives associated with the titles, but they were relegated to secondary status on new-release shelves. Best Buy didn't even stock the Middle School DVD in its brick-and-mortar locations. Most displays were still built around Sony Pictures' The Magnificent Seven and Warner's Storks.

Target did offer a sale of relatively recent DVD releases for $10. And Best Buy promoted a selection of TV shows on disc starting at $14.99.



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